Many brands today understand the importance of enforcing MAP on Amazon – but they struggle with the execution of the strategies needed to succeed. In today’s post, we are going to share with you several effective strategies that you can use to enforce MAP and eliminate unauthorized sellers on Amazon. But first, in case you aren’t…
“You have manipulated product reviews on our site. This is against our policies. As a result, you may no longer sell on Amazon.com, and your listings have been removed from our site.” Last August, Zac Plansky woke to find that the rifle scopes he was selling on Amazon had received 16 five-star reviews overnight. Usually,…
I have yet to meet with a brand owner that didn’t want to increase their sales on the Amazon marketplace. However, most often, there are two main challenges that stand between them and their goals: A lack of the specialized knowledge required to effectively leverage Amazon’s marketing tools It can be very difficult to identify…