The Joys of Customer Service So much of finding joy and success as an e-commerce retailer is rooted in reframing problems and pain points as opportunities for joy and understanding. For most entrepreneurs and retailers- online or not- customer service is likely one of the most pressing daily problems that warrant some major reframing. …
How To Benefit from Social Media Promotions Social media marketing (SMM) strategy has become a pillar of 21st-century retail, especially in the e-commerce landscape. Social media marketing involves maintaining accounts on social platforms like Instagram, Twitter, Facebook, and Pinterest to speak directly with consumers, promote your business, and achieve your financial and strategic goals. …
What is Brand Marketing and How Can It Help Your Business? What’s in a name? For many businesses, the name is the brand, and the brand represents an enormous amount of time, energy, thought, and money invested. A brand (or brand value) can be a significant asset on a balance sheet. More importantly, brand recognition…
The Complete Guide to Repositioning Your Brand In the face of such a complex marketplace — one driven by global, digital platforms and the pressure of constant innovation — cohesive and thoughtful business strategy can be challenging. Indeed, there is no clear cut answer as to if, when, or how a company should consider repositioning…
Scaling Your Distribution Strategically and Effectively Technology has made the retail marketplace highly competitive and globalized, which means it can be exceedingly difficult to keep up with changes in industries and stay afloat. The upside to this, however, is that it has also made growth more accessible and faster; online storefronts have democratized distribution channels…