How To Benefit from Social Media Promotions Social media marketing (SMM) strategy has become a pillar of 21st-century retail, especially in the e-commerce landscape. Social media marketing involves maintaining accounts on social platforms like Instagram, Twitter, Facebook, and Pinterest to speak directly with consumers, promote your business, and achieve your financial and strategic goals. …
What is Brand Marketing and How Can It Help Your Business? What’s in a name? For many businesses, the name is the brand, and the brand represents an enormous amount of time, energy, thought, and money invested. A brand (or brand value) can be a significant asset on a balance sheet. More importantly, brand recognition…
The Complete Guide to Repositioning Your Brand In the face of such a complex marketplace — one driven by global, digital platforms and the pressure of constant innovation — cohesive and thoughtful business strategy can be challenging. Indeed, there is no clear cut answer as to if, when, or how a company should consider repositioning…
In today’s global, rapidly shifting marketplace, price wars, and gimmicks are no longer effective strategies to develop long-term customer loyalty. Companies build customer loyalty and longevity in the market when they create a brand that is easy to emotionally invest in, indicative of their mission and values, and clear in what sets them apart from…