Scaling Your Distribution Strategically and Effectively

Scaling Your Distribution Strategically and Effectively Technology has made the retail marketplace highly competitive and globalized, which means it can be exceedingly difficult to keep up with changes in industries and stay afloat. The upside to this, however, is that it has also made growth more accessible and faster; online storefronts have democratized distribution channels…

Brand Essence

How to Cultivate and Utilize Brand Essence

In today’s global, rapidly shifting marketplace, price wars, and gimmicks are no longer effective strategies to develop long-term customer loyalty. Companies build customer loyalty and longevity in the market when they create a brand that is easy to emotionally invest in, indicative of their mission and values, and clear in what sets them apart from…

How to Increase Sales on Amazon

I have yet to meet with a brand owner that didn’t want to increase their sales on the Amazon marketplace. However, most often, there are two main challenges that stand between them and their goals: A lack of the specialized knowledge required to effectively leverage Amazon’s marketing tools It can be very difficult to identify…