Scaling Your Distribution Strategically and Effectively Technology has made the retail marketplace highly competitive and globalized, which means it can be exceedingly difficult to keep up with changes in industries and stay afloat. The upside to this, however, is that it has also made growth more accessible and faster; online storefronts have democratized distribution channels…
In today’s global, rapidly shifting marketplace, price wars, and gimmicks are no longer effective strategies to develop long-term customer loyalty. Companies build customer loyalty and longevity in the market when they create a brand that is easy to emotionally invest in, indicative of their mission and values, and clear in what sets them apart from…
Why are mobile optimized listings important? In today’s digitally driven marketplace, rates of mobile shopping and purchasing are continually increasing, and have been for years. According to a recent study, more than half all internet traffic shopping happens on a mobile device. So what does this mean for brands selling product online? It means that…
All day, every day, I look at brands on Amazon and all too often I see the same thing over and over; the current Amazon sellers aren’t doing a damn thing to add any value to the brand whose products they are selling. In fact, in many cases, these sellers are nothing more than parasites…
Many brands today understand the importance of enforcing MAP on Amazon – but they struggle with the execution of the strategies needed to succeed. In today’s post, we are going to share with you several effective strategies that you can use to enforce MAP and eliminate unauthorized sellers on Amazon. But first, in case you aren’t…
“You have manipulated product reviews on our site. This is against our policies. As a result, you may no longer sell on Amazon.com, and your listings have been removed from our site.” Last August, Zac Plansky woke to find that the rifle scopes he was selling on Amazon had received 16 five-star reviews overnight. Usually,…
I have yet to meet with a brand owner that didn’t want to increase their sales on the Amazon marketplace. However, most often, there are two main challenges that stand between them and their goals: A lack of the specialized knowledge required to effectively leverage Amazon’s marketing tools It can be very difficult to identify…
Entrepreneurship in China is strong – it’s a large part of why China has grown so rapidly in the last three decades. For many Chinese entrepreneurs, the allure of selling on Amazon is their gateway to riches. In fact, professionals estimate that there are over 200,000 Chinese businesses currently selling on Amazon and this number is only…