The Joys of Customer Service So much of finding joy and success as an e-commerce retailer is rooted in reframing problems and pain points as opportunities for joy and understanding. For most entrepreneurs and retailers- online or not- customer service is likely one of the most pressing daily problems that warrant some major reframing. …
How To Benefit from Social Media Promotions Social media marketing (SMM) strategy has become a pillar of 21st-century retail, especially in the e-commerce landscape. Social media marketing involves maintaining accounts on social platforms like Instagram, Twitter, Facebook, and Pinterest to speak directly with consumers, promote your business, and achieve your financial and strategic goals. …
What is Brand Marketing and How Can It Help Your Business? What’s in a name? For many businesses, the name is the brand, and the brand represents an enormous amount of time, energy, thought, and money invested. A brand (or brand value) can be a significant asset on a balance sheet. More importantly, brand recognition…
The Complete Guide to Repositioning Your Brand In the face of such a complex marketplace — one driven by global, digital platforms and the pressure of constant innovation — cohesive and thoughtful business strategy can be challenging. Indeed, there is no clear cut answer as to if, when, or how a company should consider repositioning…
Scaling Your Distribution Strategically and Effectively Technology has made the retail marketplace highly competitive and globalized, which means it can be exceedingly difficult to keep up with changes in industries and stay afloat. The upside to this, however, is that it has also made growth more accessible and faster; online storefronts have democratized distribution channels…
In today’s global, rapidly shifting marketplace, price wars, and gimmicks are no longer effective strategies to develop long-term customer loyalty. Companies build customer loyalty and longevity in the market when they create a brand that is easy to emotionally invest in, indicative of their mission and values, and clear in what sets them apart from…
Why are mobile optimized listings important? In today’s digitally driven marketplace, rates of mobile shopping and purchasing are continually increasing, and have been for years. According to a recent study, more than half all internet traffic shopping happens on a mobile device. So what does this mean for brands selling product online? It means that…
All day, every day, I look at brands on Amazon and all too often I see the same thing over and over; the current Amazon sellers aren’t doing a damn thing to add any value to the brand whose products they are selling. In fact, in many cases, these sellers are nothing more than parasites…
Many brands today understand the importance of enforcing MAP on Amazon – but they struggle with the execution of the strategies needed to succeed. In today’s post, we are going to share with you several effective strategies that you can use to enforce MAP and eliminate unauthorized sellers on Amazon. But first, in case you aren’t…
“You have manipulated product reviews on our site. This is against our policies. As a result, you may no longer sell on Amazon.com, and your listings have been removed from our site.” Last August, Zac Plansky woke to find that the rifle scopes he was selling on Amazon had received 16 five-star reviews overnight. Usually,…