How To Benefit from Social Media Promotions

How To Benefit from Social Media Promotions Social media marketing (SMM) strategy has become a pillar of 21st-century retail, especially in the e-commerce landscape. Social media marketing involves maintaining accounts on social platforms like Instagram, Twitter, Facebook, and Pinterest to speak directly with consumers, promote your business, and achieve your financial and strategic goals.  …

Scaling Your Distribution Strategically and Effectively

Scaling Your Distribution Strategically and Effectively Technology has made the retail marketplace highly competitive and globalized, which means it can be exceedingly difficult to keep up with changes in industries and stay afloat. The upside to this, however, is that it has also made growth more accessible and faster; online storefronts have democratized distribution channels…

Brand Essence

How to Cultivate and Utilize Brand Essence

In today’s global, rapidly shifting marketplace, price wars, and gimmicks are no longer effective strategies to develop long-term customer loyalty. Companies build customer loyalty and longevity in the market when they create a brand that is easy to emotionally invest in, indicative of their mission and values, and clear in what sets them apart from…